The Burnout Store is a special area for purchasing new content for Burnout Paradise, first made available in the Free February Update. While most of the content is Premium (pay-to-play), some are free, which are usually downloaded when the game is started. However if new free content is made available via the main store while the player is in-game, they can head over to the Store instead of quitting and restarting the game. When a purchase is made, players are redirected to the Xbox Live Marketplace (for Xbox 360 users), the PlayStation Store (for PlayStation 3 users), or to a purchasing website via an in-game browser (for PC users).
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